Market segmentation helps to analyze target markets and enables companies to identify business trends, recognize profitable areas and develop a more effective customer approach.
View market segments in customice
The market segments must first be created in apaleo. To view the currently stored market segments, proceed as follows: Navigate to the Market segments tab via Property:
Synchronize market segments
If the list of market segments is empty or needs to be updated, you can click the green “Sync with PMS” button to synchronize all market segments from apaleo.
Use market segments for bookings
As soon as the market segments have been synchronized, you can assign them to individual bookings.
Creating a new booking
In the booking overview:
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